Valisere Tabu - Lingerie Photoshoot
16 JPG | 750 x 1046 (HQ) | 6.63 MB
http://www.valisere.com/
Valisere Tabu - Lingerie Photoshoot
16 JPG | 750 x 1046 (HQ) | 6.63 MB
http://www.valisere.com/
Valisère presents on it corporate website it fall/winter collections, including the Tabu range which, even if it becomes a little wiser, stay the more coquette of the brand.
Valisere - The heritage
The Valisere story cannot be told without mentioning the company Le Grant Perrin – long revered as a specialist in exquisite French leather gloves.
When Madam Auguste Perrin founded ‘Grand Perrin 1860’ she created a company that would bring style, elegance and a certain ‘je ne sais quoi’ to women across the globe. Little did she know then that with the launch of Valisere in Grenoble, France in 1913, she would take women’s underwear to a level never seen before.
When Triumph International acquired the brand Valisere in 1991, the company looked back at a long history and a vision that began in the mountains of France with expert craftsmanship in leather and lace.
Valisere - The history
1860 - The company ‘ Le Grand Perrin’ is founded by Madame August Perrin and her sons Paul and Férréol
1913 – The brand Valisere goes into operation and, apparently the geographical location inspires the same name. The company is located near Val d'Isère, a small town in the valley of Isère in the southeast of France.
1919 - The company, focusing especially on the production of ladies and men’s underwear, sees the first lingerie collection (underskirts) born.
1921 – Vertical integration begins and the newly developed ladder-proof (run resistant) fabrics are used extensively for the production of ladies underwear.
1924 - Under the leadership of grandson Paul -Valérien Perrin, the company enjoys a long period of success reflected in an increase in capital of from F3,000,000 to F6,000,000.
1935 - Subsidiaries are established in Brazil and Morocco
1940 - François Clement, a nephew of Paul-Valérian Perrin, takes over the company leadership. He is facing dire supply situations but despite all obstacles. He is able to keep the factory running during the difficult war years.
1941 - Licenses are- established in Belgium, the Netherlands and Sweden
1946 - The new fibre Nylon is changing the hosiery and underwear markets. The new technology is allows creation of style with more lace and embroidery designs
1950 – Valisere is the largest employer in Grenoble
1959 - Valisere has 1500 employees and the company is awarded the ‘La Coupe d’Or du Bon gout Français.’
1961 - Paul Valérien Perrin dies and François Clement takes over the leadership of the company together with the with his brother Georges.
1975 - Turnover of F 200 million and 1200 employees in 9 factories in France
Unfortunately the following 14 years see a decline of the company and
1980 - The family company with 40 shareholders is finally sold to a finance company
1982 - Back in the black. Business is improving and Dessous are in the spotlight again.
1987 - Valisere is acquired by Ovale, a textile company from Roubaux
1991 - Triumph International AG acquires the brand Valisere
1993 – New brand logo is created and new marketing concepts target a more exclusive consumer group. Valisere exports exclusive, seductive French lingerie.
2005 - Introduction of the segment Valisere Tabu , a new line of daring design s for the distinct few.
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